Independent's Spirit Awards

Independent Spirit Awards winning list for the year 2012:

Michelle Williams, A lady who started her career with lot of struggle, She finally found a chance to act in a small roles in televisions serials is now one of popular actress in Hollywood.

Also she worked hard to achieve BEST ACTRESS award for 2012 Film Independent's spirit Awards

Michelle shares her experience at this show on February 2012।

Keyword Research

Importance of Keyword and Keyword Phrases in Search Engine Optimization.

Keyword and Keyword phrases are most important aspect of any Search Engine Optimization. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. Therefore, the most significant step for Search Engine Optimization is identifying your target audience and keyword phrase researching.You can help visitors to find your site using Keyword Phrase Research process of selecting the most "optimum performance" keyword phrases.

Selecting correct keywords is the best way to reach your site, because the keywords can make or break site future. So selecting correct keywords is an art, so that your visitors can reach on your site directly without any problem. But if your keywords are not according to your potential customer’s desire, or your web site doesn’t have the keyword which they are looking for then they will miss you, which is very bad for the future of your site. You should remember that when you select keyword for your web site, you must use those words which are related to your contents and also popular search words as well. This is called keywords optimization.

Keyword and Keyword Phrases: Selecting Keywords Selection of keyword phrases pertains to finding the most valuable keyword phrases that most accurately describe specific qualities of your website. Though generic keywords are generally searched more, ranking with generic key phrases often brings high return on Traffic.


Focused key phrases not only give your site a better chance to rank, it gets highly targeted traffic resulting in higher traffic to sales conversion ratios. Amongst the 100 odd keywords you have short-listed, keep your eyes on the ones that have a tight focus on what your site's offering within the parameters of ranking possibilities and competitiveness. Make final selection of 20 most relevant keywords as follows:

• Eliminate the keywords, which are difficult to rank with considering Page Ranking vs. Competition.
• Eliminate very low popularity Keywords where the search traffic for the terms is very low.
• Out of the balance keywords that qualify for ranking with your site's current Page Ranking, select the most popular keywords, which have the right focus for your site.
• Spelling variations of the same word is another thing you should look out for. Try to include all different forms of the same word that can be spelled differently or commonly misspell.
• Search engines give higher relevance to certain words and phrases within HTML documents so it's essential that you put your keyword phrases in the correct places. The more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings.

Difference between SEO Content Writer and a normal Content Writer: There is definitely some difference that differentiates a normal writer with an SEO content writer. An SEO content writer understands the importance of keywords in content and will accordingly frame them in an article or web page. Many people fail to realize the importance of hiring a specialized SEO content writer and in the process tend to lose a lot of website traffic related to their specific industry. A SEO content writer can help you select highly competitive keywords and write the content with the specific keywords in mind. Search Engines tend to catch the keywords while indexing your website. This makes it very much important that you have specific percentage of keywords in your entire 500 words content or web page. The SEO content writer will make sure to use required percentage of keyword throughout the web page. If you're given web page has keyword density over and above a specific limit then search engines might consider your web content as SPAM. This is where SEO content writers can play an important role as they have perfect knowledge about competitive keywords and keywords density to be used in every web page.

Where should your Keyword Placed:

• The URL should itself belongs to the Keyword.
• Keyword phrase must be put in the title and the title tag of the page.
• Keyword phrase must then be put in keyword tag of the page.
• Keyword phrase must also be put at the very opening of the description of the site. When your website comes up on a search list the description will appear under the name, thus it’s important that your keyword tag be included in it. Use the keyword tag creatively, without forcefully shoving it in. remember first impressions count.
• Keyword phrase must also be put in the heading tags on the page.

Classification of website according to SEO:

Title: Length and content of TITLE tag on the page.

Description: Length and content of description tag, if present. Should be 150 chars or less.

Keywords: Length and content of keyword tag, if present. Should be 800 chars or less.

Total Keywords: total number of comma separated keywords.

Longest Keyword: Length of longest keyword in list, should be 100 chars or less.

Total Word Count: Keyword Density SEO Tool removes HTML and irrelevant words, such as "the," "and," "by," etc., to generate suggested keywords. This is the number of words, including the "stop" words.

Filtered Word Count: This number reflects the word count minus the "stop" words. Keyword Density SEO Tool recommends at least 200 relevant words.

Find Your Good and Best KEYWORDS here:

Word Tracker | Webconfs | Overture

Importance of Keywords - Wrong Keywords Means No Traffic!

Targetting the wrong keywords: This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

keywordless URLs: Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

A Flash website without a html alternative: Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

Content: If you notice, I have been commenting on relevancy to the “page”, not your overall site. Each page has it’s own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Do you know ,Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn’t have these terms, how will you be found? You won’t. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.